Some of our work for the Global Sustainable Tourism Alliance

Tourism Working Group Forum in Montenegro a Success.

The STARS Program aims to improve Northern Montenegro’s tourism sector by attracting investment, enhancing linkages, increasing marketing capabilities, and developing cohesive regional branding.

On May 25th and 26th 2009, STARS held two Tourism Workgroup Forums in Zabljak and Kolasin for forty-one individuals from private, non-profit, and government sectors. The participants included representatives from local and regional tour operators, restaurants and accommodations, and destination management organizations.

Jack Delf, owner of Black Mountain tours and former advertising executive, introduced the workshop’s goals and explained the emergence of an adventure-driven European market in which northern Montenegro could position itself as a leading destination. Mr. Delf previewed the STARS marketing and packaging workshop that occured in late June 2009 by offering best-practice techniques for running successful operations, identifying target markets, attracting western European travelers, and creating networks for future cooperation among tourism businesses.

Participants wish to continue to discussion in-between monthly workshops. They held interim one-on-one meetings in order to fully prepare for the June Workshop, where they will received further information from STARS tourism development experts, Costas Christ and Christina Heyniger.

The Forum concluded with a frank roundtable discussion on current business needs and their potential solutions, helping to define target areas for STARS project assistance.

As workshop participants acknowledged the need for additional dialogue on tourism business needs, STARS will be conducting small group sessions to further identify business-specific and cross-sectoral assistance opportunities.

“This project will be much help for our future business development. We need assistance bringing more tourists into our beautiful Northern part since we still have not shown them the true beauty of it.”

-Bijelp Polje, local tour operator

The STARS Program aims to improve Northern Montenegro’s tourism sector by attracting investment, enhancing linkages, increasing marketing capabilities, and developing cohesive regional branding.

Taken from the Global Sustainable Tourism Newsletter – December 2009

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